The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. One of the most common ones is a product markup, which provides details about an offering’s price and review ratings. They also provide context for complicated processes or difficult-to-describe features.
You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site. Surfer SEO takes the guesswork out of content optimisation by showing you exactly which words and phrases competitors use to claim the top-ranking spots. Below are the nine tools that I use all the time for on page SEO. I’ve put together a free on-page SEO checklist for you to download.
How to Fix Limited URL Structure
Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content. And when it comes to making that site structure, internal linking is the way to do it. Firstly, you must channel many internal links to your most important content. Secondly, you should tidy up pages SEO Anomaly that aren’t getting many (if any) internal links.
- Writing clear, relevant descriptions that match search intent reduces the likelihood of this happening.
- Understanding the differences between on-page and off-page SEO is crucial for a holistic SEO strategy that maximizes visibility and authority in your industry.
- Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain.
- While it doesn’t directly impact your ranking, your meta description can help guide people to choose your listing.
- A common misconception is that more keywords translate to better SEO.
Free website checker
When businesses team up with WebFX for any digital marketing services (including on-page SEO services), they get a dedicated account manager that’s with them every step of the way. This way, clients have a singular person they can ask questions, voice concerns, and share ideas with. Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack.
Mention Influencers In Your Blog Posts
If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP. The tool will generate a list of related keywords, sorted by search volume.